Information Architecture
Website structure
In this project, I played a crucial role in shaping the website's Information Architecture (IA) and optimizing the user experience to drive sales. I organized the site’s content for easy navigation, designed a clear hierarchy, and defined intuitive pathways for users. Conducted competitive analysis, I evaluated the user flows of key industry competitors, identifying best practices and areas for improvement.
This research informed the creation of a streamlined user flow that guided users efficiently from our landing page to completing a purchase, enhancing both usability and conversion rates.
Redesign & Results
We reorganized and updated the Homepage and About Us page to ensure it was engaging, up-to-date, and visually appealing.
Redesign
This involved restructuring the content for better readability, prototyping, and incorporating design elements that reflect our brand identity. We improved the user experience and strengthened our competitive position in the market.
Results
In the first month our launch, online sales rose by 15%. Improvements and adjusts are being made as we progress with this platform.
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